This is the first phrase where I really get an understanding about you and the image you want to portray with your brand. I will gather as much info to help appeal to existing fans and bring in new ones

In this phase, I will focus on visual aspects for your brand identity to build an online presence.  Amazing visuals for social media posts, website designs and album covers.  All these elements can help to get others to know you on a deeper level. . Album cover designs will help to increase streaming/physical album sales and bring in new listeners. An engaged audience means happy listeners who can share with others.  With consistent momentum, this can get you noticed by other artists who could collaborate with you.

This step is all about  bringing visuals to life to hold the attention of your target audience. Eye catching designs can catch the attention of many people and open the door for brand deal endorsements.   Big name companies want to work with people that are well known or up and coming in the music industry. Partnering with other brands can not only grow your audience but make others want to work with you, which means more $$$!

This final phase will tie in all the elements to make you a stand out artist and have all eyes on you. The end goal is to get your fans to continue to listen and share your music. Eye catching visualizers will help to promote a positive image. This helps to keep you relevant in the music industry and have more demand to see you at shows, concerts, interviews,etc.The opportunities will be pouring in. Successful musicians pay attention to their target audience and merchandise gives them a piece of you to feel connected.